DIGITAL MARKETING COURSE

This lesson introduces the overview of digital marketing.

Students will explore the Digital marketing vs traditional marketing and Integration of Digital and traditional marketing strategies.

This lesson covers understanding your market, Competitor analysis and more...

This lessons explore Setting objectives and goals and Creating a Marketing Budget alongside some sub-topics.

In this lesson, students will explore the elements of a successful website, Search engine optimization, Off page SEO and Technical SEO.

This lesson introduces the fundamentals of content marketing, why and how it can be used.

This lesson provides an overview of major social media platforms alongside some sub- topics.

This lesson introduces the basics of Pay-Per-Click (PPC) alongside sub-topics.

This lesson explores Email marketing and Customer Relationship Management (CRM) systems alongside it sub-topics.

This lesson introduces the concepts of Analytics and performance measurement. Topics include introduction to web analytics tools, Tracking website traffic and user behavior, Setting up and Analyzing key performance indicators (KPIs), Measuring digital marketing ROI etc.

This lesson explores emerging trends and technologies taking shape in digital marketing. Students will discover such as AI-driven marketing, voice search, personalization etc under this lesson.