Curriculum
Course: DIGITAL MARKETING COURSE
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Curriculum

DIGITAL MARKETING COURSE

Module 1

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Starting Course

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Module 2

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After Intro

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Module 3

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Module 4

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Module 5

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Module 6

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Module 7

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Module 8

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Module 9

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Module 10

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Capstone Project

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Text lesson

Future Trends and Capstone Project

 Future Trends and Capstone Project

1.0 Emerging Trends in Digital Marketing

1.1 Voice Search and AI in Marketing

– Voice Search:

Voice Search allows users to search the internet by speaking into their devices instead of typing. Examples include using voice assistants like Amazon’s Alexa or Google Assistant.

  •  Impact on Marketing: Optimize content for voice search by using natural language and answering common questions. Voice searches are often more conversational, so focus on keywords and phrases people use in daily speech.
  • Artificial Intelligence (AI): AI involves using technology to simulate human intelligence. In marketing, AI can analyze data, personalize content, and automate tasks.
  • Applications in Marketing: AI can help with chatbots for customer service, personalized recommendations, and analyzing consumer behavior to predict trends.

1.2 Augmented Reality (AR) and Virtual Reality (VR) Experiences

  •  Augmented Reality (AR): AR overlays digital information on the real-world using devices like smartphones or AR glasses. Examples include filters on social media or virtual try-ons for products.
  •  Marketing Uses: AR can enhance user engagement by  allowing customers to interact with products in a virtual space before purchasing.
  •  Virtual Reality (VR): VR creates a completely immersive digital environment that users can interact with using VR headsets.
  •  Marketing Uses: VR can be used for virtual tours, immersive brand experiences, and interactive advertisements that provide a deeper connection with your brand.

1.3 Sustainability and Ethical Marketing Practices

 Sustainability in Marketing: Sustainability involves creating marketing practices that are environmentally friendly and promote long-term ecological balance.  Examples: Use eco-friendly materials, reduce carbon footprint, and highlight sustainable practices in your marketing efforts.  Ethical Marketing Practices: Ethical marketing ensures that your marketing practices are honest, transparent, and respectful of consumers.  Principles: Avoid misleading information, respect consumer privacy, and ensure your marketing practices do not exploit vulnerable groups.